The concept of this video is girls working out in the gym to the song. This music video appeal mainly to the men for obvious reasons. It may also appeal to the women as they would like to achieve the level of fitness as the girls in the video. It is effectively edited as it cuts on the beat which seems to be common among music videos that I have analysed so its something I will also do when I come to editing the video. The mise-en-scene in this video is thought out, the costumes add verisimilitude to the video and also attracts men. It's a good video to look at as they have only used one location however its still an effective video. The room is well lit with artificial soft lighting which reflects off the mirrors and make the girls in the video look very beautiful.
It's important to consider lighting very carefully as you want to make your artist look as appealing as possible to attract and audience. Lighting helps to highlight angelic features which gives star image to the artist. This is achieved by 3 point lighting which is something I will try and use in my video if possible. Obviously if I try to shoot footage on an outdoor location, lighting will be very hard to control so using a room with mirrors seems a very good idea.
Overall the video is parallel with the music and its a well edited, and well shot video. The use of varied camera shots are effective. Close-ups are commonly used and I think they help make a video that much better. It helps the audience connect with the artist. The pace of editing is very quick and on the beat and something I will obviously try and avoid is having shots that are too long as they will kill the pace of the video. I have learnt from this video, and others I have analysed that you have to vary your camerawork for it to be effective which is something I will consciously do when it comes to filming.
haha nice screenshot, exactly what I needed!
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