Ed Sheeran - Lego House

I've decided to analyse this song because it is of the same genre as the song we have picked to create a music video for, and we've taken a lot of inspiration from this video.

In this narrative style music video Rupert Grint is in search of something, and the video takes him through his journey. The pace of the editing is slow because of the slow paced acoustic song. I think its very important for the video to be contrapuntal to the sound, the video and pace of editing must reflect the song and especially the mood and feel of the song. This is something we have achieve to create a successful music video. There is also use of lip synch which is crucial in making it an effective music video for the genre of music. Lip synching naturally difficult, however my group has decided to go ahead and try it.We were in two minds whether or not to try it because if its not executed properly it looks amateur however if executed perfectly it will really help to make our music video successful as lip synching is a typical convention in music videos.

Another technique that makes "Lego House" a successful video is the direct address on Rupert Grints behalf. By looking straight into camera Rupert Grint immediately builds this intimate relationship with the audience which is very important. This is something we will make the actor do in our video so the audience can connect and sympathise with him.

The use of close-ups and medium close-ups establishes Rupert as the main character. We instantly feel drawn to him via them shot types. The is an almost voyeuristic element to this video at times as we can see the character without him know. The camera movement is used in a variety of ways and to great effect. At times the camera backward tracks him, so he's walking towards the camera as the camera moves backwards. This allows the audience to see his face, however they wont be aware of where he is walking to which adds an enigmatic quality to his journey. We plan to use this, along with other, camera movement in our video. What makes this a good video is the strong narrative and the clever way the director tells it. What I perhaps don't like is the costume. I don't plan to have our protagonist wearing those types of clothes in my music video.