In many aspects, The Jonas Brothers music videos possess key conventions to make the videos feel and look like a typical music video which is what I want to re-create so I will use some of their techniques. Some key techniques they use are the use of close-ups, variety of shots and the editing which is cut to the beat. These videos are performance based, which is typical and conventional of boy bands, with aspects of narrative which makes it more effective and interesting. They give very energetic performances and their movement adds to the performance.The lighting which is used is soft lighting, mainly achieved through artificial lighting which is what Ill be using in the performance part of my video. I will have artificial back and front lighting with reflectors to give it a softer touch.
Tuesday, 9 October 2012
The Jonas Brothers - Star Images Music Videos
In many aspects, The Jonas Brothers music videos possess key conventions to make the videos feel and look like a typical music video which is what I want to re-create so I will use some of their techniques. Some key techniques they use are the use of close-ups, variety of shots and the editing which is cut to the beat. These videos are performance based, which is typical and conventional of boy bands, with aspects of narrative which makes it more effective and interesting. They give very energetic performances and their movement adds to the performance.The lighting which is used is soft lighting, mainly achieved through artificial lighting which is what Ill be using in the performance part of my video. I will have artificial back and front lighting with reflectors to give it a softer touch.
Star Image - The Jonas Brothers
The Jonas Brothers - Album Covers
This is there artwork from there debut album; this is early on so there image and style reflects their youth. The clothing, jeans, t-shirt and hoodie suggest their youth and maybe hints at the rebellious and fun side to them. Their whole stance is very "cool" and so is the fact that they have their hands in their pockets; it makes them look "laid back" and again, "cool". I think the colours work well, the black and white on the red makes the album cover really stand out, possibly to reflect the band standing out from your average boy band. I think this album cover represents their image and music at that particular time (2006). This would probably appeal more to the female audience, and maybe the boys that aspire to be like them.
This is the artwork off of their second album. The smart clothing and fancy font suggest maturity from their last album. This could symbolise a change in their music but what it definitely is, is a change of image for the brothers. The lack of colour and the gold font also suggest a more mature star image. They are directly looking into the camera thus instantly making a connection with the audience and its a slight low angle making them seem more powerful. I would say this is aimed for girls, perhaps targeting older girls than they did with their last album cover.
Not much change in image in terms of this album cover. Again they're in very suave attire. Due to the lack of colour again, the red really stand out. There isn't much change from their last album however from their first album, there certainly is a progression and from beginning to now the change in image has helped them stay current.
The use of white and brown gives it a masculine quality. Its slightly more colourful than previous albums however they've kept the fancy font to give it class. Their clothing is what you would also call "fashionable". This again is aimed at girls; the direct address via looking into the camera and medium close-up shots creates an instinct connection with the girls. Girls would consider the Jonas Brothers to be heart throbs.
This is the artwork off of their second album. The smart clothing and fancy font suggest maturity from their last album. This could symbolise a change in their music but what it definitely is, is a change of image for the brothers. The lack of colour and the gold font also suggest a more mature star image. They are directly looking into the camera thus instantly making a connection with the audience and its a slight low angle making them seem more powerful. I would say this is aimed for girls, perhaps targeting older girls than they did with their last album cover.
Not much change in image in terms of this album cover. Again they're in very suave attire. Due to the lack of colour again, the red really stand out. There isn't much change from their last album however from their first album, there certainly is a progression and from beginning to now the change in image has helped them stay current.
The use of white and brown gives it a masculine quality. Its slightly more colourful than previous albums however they've kept the fancy font to give it class. Their clothing is what you would also call "fashionable". This again is aimed at girls; the direct address via looking into the camera and medium close-up shots creates an instinct connection with the girls. Girls would consider the Jonas Brothers to be heart throbs.
Monday, 1 October 2012
Questionnaire
1) How clear were our ideas presented via our treatment?
1 2 3 4 5 6 7 8 9 10
Very unclear Very clear
Average score = 8.3
2) What did you think about the quality of our ideas?
1 2 3 4 5 6 7 8 9 10
Very poor Very good
Average score = 8
3) Would you agree that our treatment has covered every aspect?
1 2 3 4 5 6 7 8 9 10
Covered v.little Covered everything
Average score = 7.6
4) What do you think about our song choice?
1 2 3 4 5 6 7 8 9 10
Very bad Very good
Average score = 7.2
5) Do you think our vision for the music video fits the genre of the song we have chosen?
1 2 3 4 5 6 7 8 9 10
Doesn't fit at all Very Syutable
Average score = 8.4
6) Do you think we are targeting an appropriate target audience?
1 2 3 4 5 6 7 8 9 10
Inappropriate target audience Appropriate target audience
Average score = 8.6
7) Do you think we should add elements of performance?
1 2 3 4 5 6 7 8 9 10
Absolutely not Definitely yes
Average score = 8
8) What do you think of out narrative idea?
1 2 3 4 5 6 7 8 9 10
Awful Amazing
Average score = 8
9) Do you think our techniques for creating a star image will be effective?
1 2 3 4 5 6 7 8 9 10
Ineffective V.effective
Average score = 8.3
10) What do you think of our costume ideas?
1 2 3 4 5 6 7 8 9 10
Terrible Brilliant
Average score = 7.9
We distributed our questionnaire to 25 people and collated our results; we figured out the average of the results and used used it to work out what we did right and what we may need to improve on.
1 2 3 4 5 6 7 8 9 10
Very unclear Very clear
Average score = 8.3
2) What did you think about the quality of our ideas?
1 2 3 4 5 6 7 8 9 10
Very poor Very good
Average score = 8
3) Would you agree that our treatment has covered every aspect?
1 2 3 4 5 6 7 8 9 10
Covered v.little Covered everything
Average score = 7.6
4) What do you think about our song choice?
1 2 3 4 5 6 7 8 9 10
Very bad Very good
Average score = 7.2
5) Do you think our vision for the music video fits the genre of the song we have chosen?
1 2 3 4 5 6 7 8 9 10
Doesn't fit at all Very Syutable
Average score = 8.4
6) Do you think we are targeting an appropriate target audience?
1 2 3 4 5 6 7 8 9 10
Inappropriate target audience Appropriate target audience
Average score = 8.6
7) Do you think we should add elements of performance?
1 2 3 4 5 6 7 8 9 10
Absolutely not Definitely yes
Average score = 8
8) What do you think of out narrative idea?
1 2 3 4 5 6 7 8 9 10
Awful Amazing
Average score = 8
9) Do you think our techniques for creating a star image will be effective?
1 2 3 4 5 6 7 8 9 10
Ineffective V.effective
Average score = 8.3
10) What do you think of our costume ideas?
1 2 3 4 5 6 7 8 9 10
Terrible Brilliant
Average score = 7.9
We distributed our questionnaire to 25 people and collated our results; we figured out the average of the results and used used it to work out what we did right and what we may need to improve on.
Feed Back
We decided to receive feed back in the form of questionnaires. We have chosen this form because it's quantatitive therefore we can distribute to more people, easily giving us feed back from a wide range of people. Our audience will answer the questions with a rating from 1 - 10, depending on the question 1 is bad and 10 is great. We will collate our results and work out the average giving us a pretty good idea of where we are our out of 10 and what we need to improve to get to the 10's.
Due to the nature of Questionnaires, we will only find out if they liked our ideas and not what we could improve; therefore we decided to hold interviews as well. Interviews will be able to get us detailed responses on what they thought about our pitch which will be very useful. Of course, the down side of holding interviews is that we can't interview too many people as its very time consuming.
Due to the nature of Questionnaires, we will only find out if they liked our ideas and not what we could improve; therefore we decided to hold interviews as well. Interviews will be able to get us detailed responses on what they thought about our pitch which will be very useful. Of course, the down side of holding interviews is that we can't interview too many people as its very time consuming.
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